Pricing Strategy

62 Powerpoint slides

Increase your Pricing knowledge and skills by using a simple and comprehensive Training created by ex-McKinsey, Deloitte and BCG Strategy Consultants, after more than 300 hours of work. Includes a 4-step framework to define your Pricing Strategy. Don’t reinvent the wheel. Download in a couple of clicks.

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It includes a 4-step framework to define your Pricing Strategy:

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I. Increase your Pricing background knowledge:
  1. Why Pricing is critical
  2. Key figures to know
  3. Key issues caused by ineffective Pricing management
  4. Root causes of pricing issues
  5. Estimated benefits of a Pricing management project
  6. Key consulting firms providing Pricing Management services
  7. Key questions Senior executives need to answer
II. Define the pricing maturity level of your business:
  1. Create a pricing maturity model
  2. Identify your current pricing maturity level
  3. Define your target pricing maturity level
  4. Design a roadmap to go from your current state to your target state
III. Define your Pricing Strategy:
  1. Set up your Pricing Goal
  2. Define key methods to reach your Goal and set up your list price
  3. Apply discount to your list price
IV. Make sure you avoid price war
  1. The four components of a Blue Ocean Strategy
  2. Case studies (e.g. BestBuy, Nintendo Wii, Netflix)
  3. Why the customer is the only winner of a price war

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