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Sales, Marketing & Communication Toolkit: Strategies, Frameworks & Templates

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240 Powerpoint slides | 15 Excel sheets

This Sales, Marketing & Communication Toolkit was created by ex-McKinsey, Havas & Deloitte Consultants specialized in Marketing, Sales & Communication Strategy. It will help you define and execute your Sales, Marketing, Communication and Pricing Strategy & Plan.

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Hiring a couple of McKinsey, Deloitte or BCG Management Consultants on a project to improve the performance of your organization would cost you at least $300,000! A lot more expensive than purchasing our Business & Consulting Toolkits. And these Toolkits will last you for a lifetime!

Aurelien Domont
Slidebooks Consulting CEO
Ex-Deloitte Management Consultant

Improve the growth and efficiency of your organization by leveraging the know-how of ex-McKinsey, Deloitte & BCG Management Consultants without breaking your budget

Imagine having a team of ex-McKinsey, Deloitte and BCG Management Consultants at your disposal at any time of the day to help you solve your business problems. How much more confident would you be with your work? How much more time could you save? If you ever tried solving business problems that you haven’t encountered before, you know how frustrating it can be just to move from a starting point.

And even then, you still aren’t sure if what you’re doing is going to end up wasting your time and your money. Having someone who experienced these kinds of situations by your side would be a huge help. That’s why businesses hire consultants for support in the first place.

The only problem is that hiring a couple of tier 1 Consultants for a management consulting project would cost you at least $300,000! Not every business or team can afford this.

I wanted to do something about that because I believe everyone deserves to receive high value business guidance, regardless of their budget!

That’s why I’ve teamed up with other ex-McKinsey, Deloitte and BCG Consultants to create all the Toolkits, Frameworks & Templates required to solve any business problem you may encounter! And it's all inside this website and the Gold Business & Consulting Package.

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It’s like hiring Management Consultants to create all the practical Frameworks, Tools & Templates required to get a competitive advantage.

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The Sales, Marketing & Communication Toolkit includes:

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I. A Sales Strategy & Plan Template:
  1. Executive summary
  2. Market analysis
  3. Competitor analysis
  4. SWOT
  5. Mission and vision statements
  6. Sales strategic goals and KPIs
  7. Channel strategy
  8. Initiatives
  9. Plan of actions
  10. Etc.
II. A Marketing Strategy & Plan Template:
  1. Executive Summary
  2. Market Analysis
  3. Competitor Analysis
  4. Sales Analysis
  5. SWOT
  6. Marketing Strategic Objectives
  7. Marketing Team & Budget
  8. Digital & Traditional Marketing Levers to reach our Strategic Objectives
  9. Products, Prices & Channels of Distribution
  10. Marketing Plan
  11. Dashboards to Track & Manage Progress
III. A Communication Strategy & Plan Template:
  1. Executive Summary
  2. Communication Strategy
  3. Background & Context
  4. Communication Objectives
  5. Approach
  6. Communication Principles
  7. Overarching Messages
  8. Key Stakeholder Groups
  9. Communication Channels
  10. Key Dependencies
  11. Communication Risks
  12. High Level Communication Plan
  13. Detailed Communication Plan
  14. Dashboards to Track & Manage Progress
IV. A Practical Guide on Pricing Strategies
  1. Increase your Pricing background knowledge: Why pricing is critical; Key figures to know; Key issues caused by ineffective Pricing management; Root causes of pricing issues; Estimated benefits of a Pricing management project; etc.
  2. Define the pricing maturity level of your business: Create a pricing maturity model; Identify your current pricing maturity level; Define your target pricing maturity level; Design a Roadmap; etc.
  3. Define your Pricing Strategy: Set up your Pricing Goal; Define key methods to reach your Goal and set up your list price; Apply discount to your list price; etc.
  4. Make sure you avoid price war: The four components of a Blue Ocean Strategy; Case studies on BestBuy, Nintendo Wii and Netflix; Why the customer is the only winner of a price war; etc.

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Considered a refundable business expense

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