Sales, Marketing & Communication Toolkit

180 Powerpoint slides | 10 Excel sheets

This Sales, Marketing & Communication Toolkit was created by ex-McKinsey, Havas & Deloitte Consultants specialized in Marketing, Sales & Communication Strategy. It will help you define and execute your Sales, Marketing, Communication and Pricing Strategy & Plan.

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The Sales, Marketing & Communication Toolkit includes:

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I. A Sales Strategy & Plan Template:
  1. Executive summary
  2. Market analysis
  3. Competitor analysis
  4. SWOT
  5. Mission and vision statements
  6. Sales strategic goals and KPIs
  7. Channel strategy
  8. Initiatives
  9. Plan of actions
  10. Etc.
II. A Marketing Strategy & Plan Template:
  1. Executive Summary
  2. Market Analysis
  3. Competitor Analysis
  4. Sales Analysis
  5. SWOT
  6. Marketing Strategic Objectives
  7. Marketing Team & Budget
  8. Digital & Traditional Marketing Levers to reach our Strategic Objectives
  9. Products, Prices & Channels of Distribution
  10. Marketing Plan
  11. Dashboards to Track & Manage Progress
III. A Communication Strategy & Plan Template:
  1. Executive Summary
  2. Communication Strategy
  3. Background & Context
  4. Communication Objectives
  5. Approach
  6. Communication Principles
  7. Overarching Messages
  8. Key Stakeholder Groups
  9. Communication Channels
  10. Key Dependencies
  11. Communication Risks
  12. High Level Communication Plan
  13. Detailed Communication Plan
  14. Dashboards to Track & Manage Progress
IV. A Practical Guide on Pricing Strategies
  1. Increase your Pricing background knowledge: Why pricing is critical; Key figures to know; Key issues caused by ineffective Pricing management; Root causes of pricing issues; Estimated benefits of a Pricing management project; etc.
  2. Define the pricing maturity level of your business: Create a pricing maturity model; Identify your current pricing maturity level; Define your target pricing maturity level; Design a Roadmap; etc.
  3. Define your Pricing Strategy: Set up your Pricing Goal; Define key methods to reach your Goal and set up your list price; Apply discount to your list price; etc.
  4. Make sure you avoid price war: The four components of a Blue Ocean Strategy; Case studies on BestBuy, Nintendo Wii and Netflix; Why the customer is the only winner of a price war; etc.

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